Cold Market Prospecting Using F.O.R.M.

What is F.O.R.M.?


A structure I was aware of but never used.

When you are cold market prospecting, these are easy to ask, ice-breaking questions that can be brought up right after the initial greeting and introduction.

Where are you from?Do you live around here?Are you married?Do you have children?

In general conversation, most people are very comfortable talking about familiar things such as their surroundings and the people close to them.

When I am cold market prospecting, Isometimes skip family and open w/ this step.

My ideal prospect is an upscale individual who is dressed sharp, may drive a nice car or just carries themselves in a professional manner that says, “I am about business!”. When I encounter an ideal prospect, I start by finding something to compliment them on. Then I might ask them:

What do you do for a living?Sounds interesting. So what are some of the pros and cons of being in your position?Overall, do you enjoy [occupation/business]?On an average week, how much of your time is required to work in your job/business?

If they work in a field that I am familiar with, I use this as an opportunity to share a little of my knowledge and experience of their line of work. Naturally, most people will ask me the question in return. Depending on the situation, this can that great opening for me to explain what I do, the services I offer and the benefits that I provide. From there, I can make the transition to invite them to see an overview of my business.

Nothing breaks through the ice in my cold market prospecting more than getting my prospects talking about the things they enjoy!

This is a good opportunity to connect with my prospect on common activities we may share.

What do you do in your spare time?Do you have any hobbies/talents/interests?Are you actively involved w/ your community or church?What places have you visited?

I pay close attention here, as this is the part where people may give away their amount of disposable income.

You should have gathered enough information in the last three steps to determine if your cold market prospect is satisfied w/ their current living arrangements, happy w/ their job and has enough time outside of work to spend doing the things they enjoy w/ the people they love. Most of the people I will talk to aren’t and believe it or not, I may have the solution to their problem!

This is the part where I deliver my message. I use what I have learned about them during the conversation and show them how I can help them improve their situation and add a positive change to their life.

Planting the Seed in Your Cold Market Prospecting

If they are open to the idea, great!
I present my cold market prospect w/ my business card w/ a link to your website or a DVD. I save the featured magazines for my ideal prospects. Regardless of the tool, make sure your contact information is written, printed or labeled on every tool you pass out. Everyone that accepts your tools won’t always use them and you never know where they might end up. If your promotional tools land in the hand of the right person, you want them to know exactly who they can contact to answer their questions.

Next, I ask my prospect if they mind exchanging their phone number as well so that I can follow up w/ them. If not, we schedule a day and time that I will follow up w/ them and I call them exactly at that time! Keeping a timely appointment shows your professionalism whether they do or not.

If they are NOT open to the idea, great!
I ask them if you can give them my business card in case they change their mind or might know someone who IS looking for an opportunity. Once again, you never know where your card might end up. I save the rest of my valuable tools for interested prospects. I shake their hand and thank them for their time.

You don’t want to get into elaborating too much at this point, that’s what the online presentation or DVD is for. If they start asking questions, refer them back to the tools. Your time is valuable and you don’t want to spend too much time w/ one person so after giving them a tool, make up a reason that you must leave and end the conversation.

This is not a blueprint for cold market prospecting but an example of questions I’ve asked and a technique I’ve used to break the ice and invite total strangers to take a look at my business.

Be creative, improvise and most importantly, HAVE FUN. Once developed, your communication skills will be the most powerful skill you have.

When you are cold market prospecting, remember…

the FLOW is in the F.O.R.M.,

and the FORTUNE is in the follow-up! -by IKE NORRIS JR.

Great Nigerian men and women in forever










People need to see the caliber of people in forever. These people are: Mrs mina ikuru,wife of former deputy governor of rivers state. Mrs obioma liyel imoke, wife of former governor cross river state. Mrs nneka onyebuchi, wife of Enugu state former deputy governor. Lead city university registrar /wife of the owner of the university, Dr (Mrs) oyebola olusola ayemi. Elder brother of the general overseer of RCCG(Enoch Adeboye). To mention but a few. Are you too busy to join? Trust me the people i mentioned,were and still are very busy before and after they left office but they joined while in office. Join now, no excuses.

Forever F.I.T


Forever F.I.T. is an advanced nutritional, cleansing and weight-management program designed to help you look and feel better in three easy-to-follow steps: Clean 9, F.I.T. 1 and F.I.T. 2. 

Clean 9 will help you begin to remove stored toxins from your body and feel lighter and more energized. 

F.I.T. 1 will change the way you think and feel about nutrition and exercise and teach you how to make your weight-loss sustainable. 

F.I.T. 2 will help you build lean muscle, tone your body and complete your transformation.’

Do you dream of a good life?


Do  you dream of a good life? Quality retirement style, opportunity, acquire assets,good health, money. All of this is not beyond us. In our world today,there is: poverty, stress, accelerated ageing and ill health. Job insecurity and job losses, followed by the rat race. Premature retirement  and retrenchment. Low average life expectancy. More than 60% of Nigerian population are poor. There’s what we call a cash flow quadrant,we’ll notice that employees and the self employed which are on the left hand side of the quadrant must come to work everyday before they can earn what is called salary or wages while business owners and investors which are on the right hand side of the quadrant earn money whether they are at work or not(e.g aliko dangote) Which side of the quadrant are you? There’s no job security anymore,people now tend to create jobs for themselves because that’s the only alternative. What baffles me is why some companies(bank) will tell their marketers that has been with them for a very long time to come for interviews. Meaning, if they happen to fail the interview,they will automatically lose their jobs. There’s no job security at all,graduates are finding it difficult to secure jobs,scammers are everywhere taking advantage of them. That is why some smart people have taken the bold step to start creating jobs for themselves because that is the only way out. Working for yourself or becoming you own boss gives you a relaxed mind than working for a company that will wake up one morning and tell you that they no longer need your services. Everybody wants to be rich,that’s quite understandable,but have you seen anybody that is richer than the company he or she works for?The peanut you get as ‘SALARY’ is what the companies consider as ‘EXPENSES’. Forever Living makes your dreams come true. This is a company that is No.1 in Africa. This is a company that compensates it distributors heavily. In forever you get to travel all over the world(expense paid trips), the company gives you a brand new car, you get to live a healthy and wealthy lifestyle. Opportunity is in forever living. Please join now with ID:234002079239,registration is free and recruit as many as possible because you will thank me later. Click on the link to join or go to the nearest forever living office with the ID

Network Marketing Tips

Just thinking about making a career out of network marketing can be a very intimidating prospect, especially if you have no previous experience. There is a lot to learn and a lot to experience in order to make sure you are on the right path. This article will be what you need to achieve success.

1. Always explain the reason that you are making the contact, whether it is by phone or in person. You want to let the person know immediately what you want to talk about; not only is it a professional way to begin the conversation, but it clarifies your position. Something as simple as an introduction can help you recruit individuals for network marketing.
2. TIP! Stay far away from network marketing lingo! Your average lead will have no idea what you’re talking about if you start using big words and business terms. Talk to your lead like you would to a friend, be calm and jovial and use a vocabulary anyone could understand.
3. If you are going to be involved in network marketing you need to take it as seriously as any other job opportunity.You will need to set time aside every week to ensure you do what needs to be done with respect to network marketing. If you don’t ultimately the only thing that can follow is failure.
4. TIP! A professional business card is key when presenting yourself as a network marketer. You can get handsome cards both designed and printed by online companies and shipped to your door for extremely low prices, so take advantage of these offers! Getting the word out locally is as important as having a great website, and your professional image must be maintained in both worlds.
5. Your network marketing business will see better results if you start out with a detailed business plan. Write down specific goals and how you plan to achieve them. Know how many customers you need to have, how many sales you need to make each month, and what sort of marketing campaign you will have.
6. Always ask for help If you need it.Your network marketing success should not be dependent upon yourself alone. If you know someone who is successful in network marketing, make it a point to talk to them and ask them how they are doing it, or what strategies they employ to prospect and enroll new people.
7. Don’t try to be cool; be professional. You should treat your network marketing efforts like a business. You want to reach your clients on their level, but you also want them to see you as a businessperson. Your potential clients will be more likely to respond to a professional image, because they will see a successful business owner.
8. Always look a potential network marketing lead in the eyes when you speak to them. You can look away for a moment, but staring over their shoulder or at the floor will give off the feeling that you’re not interested or lying. Try to act as naturally as possible and don’t stare at them, but keep focused on your lead.
9. TIP! Do not skimp on the quality of training, marketing, and advertising for your network marketing business. Set aside a specific amount every month to put back into the business for the growth of your business.

To summarize, you are somewhat intimidated by the idea of making a long term career out of network marketing because of the amount of research and planning that is require do achieve true success. Hopefully you are able to take the advice provided and apply it to your own business with much success.

Article info: wikiHow